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Founded in 2000, with its headquarters in Singapore, BreadTalk Group Limited used a creative lifestyle concept to attract consumers who were accustomed to viewing bread as inexpensive, basic food. In 2003, the company founder and chairman achieved his goal of listing the company on the Singapore stock exchange to raise capital for scaling up operations. By mid-2018, the company had grown to become a regional, multi-brand food and beverages enterprise with 11 brands, almost 1,000 outlets across 18 territories, and a staff of over 7,500 people. In 2018, BreadTalk Group Limited opened a new restaurant in London, United Kingdom, representing its first entry into the Western market. However, the executive team had to engage the company's employees across continents and inspire them to innovate, especially through the use of technology. The first step was to choose the right management team for the new business unit in London and build a new talent pool in Europe.

Meddo is a healthcare service delivery innovation in India that simplifies the patient journey through outpatient services, lab tests, and medicines management. It was born out of a collaboration between a medical doctor who cofounded a hospital chain, and an entrepreneur who had led a major food-delivery service. The case allows for the exploration and growth of a business model innovation in the complex ecosystem of healthcare.

The case describes a capital budgeting dilema for a new the finance of a new product in a technology firm: Swimmer's headphones. By reviewing a series of emails and attachments, we learn that the protagonist, the recently hired Financial Manager responsible for presenting the decision to the board of directors must construct a capital budgeting valuation model that explicitly incorporates the project risk factors and then make a recommendation to the board.

Spreadsheet supplement for case AN0085.

On September 10, 2001, after speaking at an industry conference at New York's World Trade Center, Hotwire co-founder Spencer Rascoff boarded a flight from Newark to San Francisco. After returning home, Rascoff awoke the next morning to a phone call informing him that the same numbered flight from Newark he had boarded the day before had been hijacked and crashed into one of the World Trade Center's Twin Towers. That same morning, Rascoff's co-founder and Hotwire CEO Karl Peterson was about to give the keynote speech at a travel conference in New Orleans. Peterson saw the second plane hit the towers on the hotel's lobby television. With all commercial flights in the U.S. and Canada grounded for three days after the attacks, 15,000 Hotwire customers were stranded away from home. In the weeks that followed, customers demanded refunds for cancelled flights, and new flight bookings plummeted as Americans lost faith in the safety of air travel. To make matters worse, Hotwire's founders learned from the FBI that some of the 9/11 hijackers had purchased their flights on Hotwire.com. While 9/11 took an emotional toll on all Americans, the travel industry faced the additional burden of intense financial pressure. Hotwire's leadership team needed to make immediate and hard decisions to stem cash outflow and determine where, when, and how to let employees go, while trying to maintain morale. The business required a new capital raise on terms that would be acceptable to existing investors. And, while facing trade-offs in the use of Hotwire's scarce resources, the team needed to position the business for future growth amid a field of well-funded competitors.

This case traces the life of Ayn Rand from Russia to Hollywood to New York City. The case describes how Rand fled communist Russia and, in reaction to the deprivations she experienced under communism, developed a philosophy idealizing free will and personal achievement. The case describes how she published her philosophy in popular novels that have sold more than 30 million copies and made her one of the most influential writers of the twentieth century. Students will learn how Ayn Rand navigated life's choices to leave a lasting impact on the world.

In early 2020, 414 Capital was hired by Proteak, Mexico's largest forestry platform, to perform a valuation of its teak business, a high-grade hardwood commonly used to build boat decks, outdoor walls, furniture, doors and small objects. Teak plantations typically became commercially viable upon reaching 20 to 30 years of maturity and Proteak was two years away from reaching its final harvest period for several teak plantations in Mexico. Teak productivity could vary significantly across plantations. Ariel Fischman, founder and CEO of 414 Capital, a leading independent corporate financial services firm, recognized valuing land in Mexico was also a tricky business, and although they had previously performed a valuation of Proteak in 2014, the market dynamics had changed in the last six years, and so had the company's position in the market.

This field-based case chronicles how Embraer, a recognized market leader in Brazil's regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record for first flight and triple flight certification. The case explores how the project team created work groups and teams embedded within the company and leadership values to guide actions and decisions during this project, which was large in both scale and scope. Throughout the case, executives execute a change process and use influence and project-management tools, especially critical chain analysis, to align business practices with human behavior and scale the program with 98.5% scheduled reliability.

In November 2018, a bicycle program specialist who worked in the Planning and Sustainability Division at the Washington, DC, District Department of Transportation, wanted to analyze Capital Bikeshare's bike rental demand for the past two years. Capital Bikeshare was a station-based bike-sharing operator that provided an expansive, multi-jurisdictional transportation system to Washington and the surrounding area. If the bicycle program specialist could determine some significant factors that affected users' ridership patterns, he could best design his expansion plan of adding 40 new bike-rental stations to the system. He obtained the hourly bike rental demand for October 2016-September 2018 to evaluate how sensitive the demand was to some external factors.

Student spreadsheet to case W21108

Agrawal's 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, setting up and managing sales distribution system, and challenges of growth to go national are featured here. The case can be used for exploring the factors that impact entrepreneurial motivation to sustain a small business in a highly competitive market, and growing from a small single brand one product local business to a large multi-product multiple brand national one.

The three cases provide a longitudinal account of the transformation of the Human Resource (HR) division of Mahindra's Automotive and Farm Equipment Sector (AFS). An aspirational nudge from the Managing Director about the need for a more strategic HR role triggered the transformation exercise. The follow-up diagnostic study revealed significant gaps in the readiness of the HR division for the future. The redesigned HR organisation with three pillars of Shared Services, HR Business Partners, and Centre of Excellence turned out to be quite successful. The efficiency improved, and HR gained a reputation for being a strategic partner to the business. With a high degree of standardised processes, the HR organisation seemed ready for digitisation. The three cases have been written in a way so as to provide the readers a detailed description of the diagnostic process in Case A, the restructuring and change process in Case B, and the impact of the transformation exercise in Case C.

This case describes the transformation of the HR organisation of Mahindra's AFS sector from 2013 to 2017. The CHRO and his team designed and implemented a blueprint aimed at enhancing the strategic role of HR. The migration from a traditional to a strategic role entailed anticipating and allaying apprehensions related to the change process. The case offers an opportunity to understand the interventions aimed at building and institutionalising new capabilities and making the change process acceptable to all stakeholders. Case C encapsulates the assessment of the transformation exercise from the perspective of the CHRO and the Managing Director.

This case describes the transformation of the HR organisation of Mahindra's AFS sector from 2013 to 2017. The CHRO and his team designed and implemented a blueprint aimed at enhancing the strategic role of HR. The migration from a traditional to a strategic role entailed anticipating and allaying apprehensions related to the change process. The case offers an opportunity to understand the interventions aimed at building and institutionalising new capabilities and making the change process acceptable to all stakeholders. Case C encapsulates the assessment of the transformation exercise from the perspective of the CHRO and the Managing Director.

The case walks the readers first through the Cambridge Analytica scandal, eliciting its effect and presenting an overview of the analysis the infamous company did. Readers are then introduced with simple steps on how a similar approach may be used today - running surveys on inconspicuous questions very affordably and quickly, and creating simple analytical models (linear and logistic) to infer respondents' age and gender. The raw survey data is available upon request to the co-authors.

Organizations depend on data, and keeping data safe from cyberattacks can't be just the domain of IT anymore. Companies need a clear, comprehensive cyber resilience plan for managing all aspects of data and setting cross-functional responsibilities for keeping that data safe. This article outlines the key players and their responsibilities in taking a proactive, cross-functional approach to corporate cybersecurity.

To implement a bold new strategy, Humana needed to decide how to prioritize the pillars; where to own and where to partner; how much risk is acceptable; and how to continue to deliver strong operational performance while implementing a new strategy. Had the firm made the right decisions?

After Humana debuted its new pillar strategy focused on driving integration across members' health care experiences, feedback from investors in private conferences and other forums was positive but stressed the need for execution and faced several questions in order to execute its strategy.