個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Striders: Running Toward or Away from Growth?
The founders of Strider Miles (Striders), a running club headquartered in Mumbai, India, faced a dilemma. Over 14 years, they had built a business based on their love for sport and their own entrepreneurial inclination. The growth of Striders was an outcome of both a growing interest in running for fitness as well as the promoters' efforts. The founders had, thus far, made minimal investments in fixed assets and marketing and promotion. Going forward, however, they were not sure about how to grow the business nor the implications of their current business model. -
Tesla and the Future of Autonomous Driving
An investor, Janice Zhuk, examines Tesla's quarterly safety data that includes the number of miles it took to register one accident among Tesla cars driving with autopilot versus those without autopilot. The data set is small, so the validity of any statistical analysis may be compromised. The data allow one to run a simple t-test comparison of means. Because of the small sample size, the case invites a discussion on the hypothesis of the regression model, in particular, the normality of the residuals. -
Shareholders' Equity at PepsiCo
This case provides instructors with an opportunity to discuss some of the fundamental aspects of a typical public company's shareholders' equity financial reporting and financial disclosures. As such, students are provided with information pertaining to PepsiCo's common stock, preferred stock, stock repurchases, cash dividends, stock splits, and GAAP earnings per share (EPS) versus non-GAAP EPS. In addition, the case also provides an interesting bit of information regarding PepsiCo's 2017 move from the NYSE to the Nasdaq. -
Tentacles (Identity Theft)
Readers are given specific steps to take when digging themselves out from under the frustrating experience of identity theft. -
Verka: Transforming a 50-Year-Old Government Cooperative Into A Profitable Enterprise
The case, set in August 2017 in the state of Punjab, India, follows the transformational efforts of Manjit Singh Brar, the Managing Director of Punjab State Cooperative Milk Producers' Federation Limited (Milkfed), the apex body of Punjab's dairy farmers' union. He had taken the reins of the cooperative in March 2015 after holding several top-level administrative positions as a civil servant. At the time of his appointment as the MD, the cooperative was witnessing a decline in its revenue and profit growth. More importantly, Milkfed's brand, Verka, was under siege from Amul, a brand of Gujarat Cooperative Milk Marketing Federation (GCMMF), which had invaded the Punjab market. Brar was tasked to turn around the cooperative and also to tackle the threat posed by Amul, a pan-national brand that was not only financially resourceful but also managed by a team of dairy technocrats and commercial experts. After securing the government's mandate for his transformation roadmap, Brar rolled out measures to overhaul the organization and shake it out of its bureaucratic complacency. He instituted accountability and efficiency across the organization by implementing commercial management principles and practices. He also put the cooperative on the track to attaining sustained growth in revenue and profitability by revamping its brand positioning, distribution and advertising, and by tweaking the product mix. Brar reinforced Verka's competitive advantage by unleashing defensive strategies and established new means of growing its revenue and market share to fortify its leadership position in the market against Amul. As a financially resourceful brand with a robust procurement network across the nation, Amul was keen on starting a price war in Punjab and disrupting both ends of Verka's value chain. Brar had to find the means to grow Verka's revenue and profits amid tough competition from Amul. -
Project Sashakt: The Scaling-Up Dilemma of a Women's Empowerment Initiative in India
The case, set in October 2017, follows the predicament of two enterprising young women, Saranya Das Sharma (Saranya) and Aamiya Viswanathan (Aamiya ), the founders of Project Sashakt. After learning that a large number of girls dropped out of school after reaching puberty due to lack of access to affordable disposable sanitary napkin and the adverse impact on the environment caused by the rampant use of disposal of non-indegradable sanitary napkins, Saranya and Aamiya founded Project Sashakt (Sashakt). It crowdsourced fund and procured 100% compostable sanitary pads that it distributed free of cost to the beneficiaries in and around Delhi. In addition, Sashakt conducted awareness workshops and outreach programs to educate the girls on MHM and dispel the taboos surrounding menstruation and they eventually extended their outreach programs to nearby slums. Sashakt's suppliers, Aasma Foundation and Aakar Innovations, were supportive of the cause and supplied biodegradable sanitary napkins at subsidized prices. Yet, as Sashakt grew, in order to become financially self-reliant and sustainable, the founders began to seriously consider the idea of vertically integrating the operations by setting up a biodegradable sanitary pad manufacturing unit in a village in Bihar, a state in Eastern India with poor gender parity indicators. They hoped that the manufacturing unit would not only create employment opportunities for disadvantaged rural women but also produce cost-competitive supplies for the project's free distribution drives, thereby scaling the scope and impact of Sashakt. The proposed venture involved a large capital outlay, yet that was the least of their concerns. They were more concerned about the potential implications of a non-profit transitioning into a social enterprise and the challenges and risks involved in setting up - and scaling up - the proposed venture. -
Giving Data A Voice: The Rise of TalkingData
This case describes the genesis and development of a Chinese data analytics startup, TalkingData, from 2012 to 2017. It highlights the strategies pursued and capabilities that the company had built over time in order to secure its position as one of the top data analytics providers in the country. This case also identifies the main challenges that TalkingData needs to address as it continues to grow and expand its businesses and operations. This case is suitable as a standalone in digital innovation and strategy classes to illustrate an emerging breed of firms that rode the waves of Big Data analytics and artificial intelligence (AI), which swept through the technology world in the early 2010s. It highlights these new firms' growth strategies and markets, both new and old. This case can also be employed in business analytics courses to illustrate how companies can build their data analytics and technology infrastructure as a business offering or strategic support for decision-making. -
Indraprastha Gas Limited: Overcoming the Odd-Even Challenge
In late 2015, the government of Delhi, India, took a radical step to curb traffic congestion and pollution, by restricting the use of private automobile vehicles in Delhi's National Capital Region. Drivers of vehicles whose licence plate numbers ended in odd numbers would be able to drive only on odd-numbered days, and drivers of vehicles whose licence plate numbers ended in even numbers would be able to drive only on even-numbered days. All restrictions would be lifted on Sundays. The management of Indraprastha Gas Limited, Delhi's sole supplier of compressed natural gas, a safe, economical, and clean-burning fuel, needed to communicate the benefits of clean fuels, in an attempt to gain an exemption for vehicles using its compressed natural gas. The company also needed to address the concerns of both its internal stakeholders-shareholders and employees-and its external stakeholders-customers, suppliers, and policy-makers. -
Toyota Kirloskar Motors: Evaluating a CSR Project
Toyota Kirloskar Motor Company Private Limited (TKM) was a leading car manufacturer in India, one engaged in a significant level of corporate social responsibility activities. TKM focused on health and hygiene issues in rural and semi-urban districts in India, as sanitation was a significant concern there. TKM's efforts to facilitate the improvement of health and hygiene among its program beneficiaries had met with considerable success. The company was now looking to expand the project to increase its coverage. The ambitious multi-year program plan raised several questions: Could the number of targeted beneficiaries be achieved? What challenges were likely to arise? How should the company select an implementation partner? -
Unicommerce eSolutions: The Exit Decision
On a late evening in December 2014, three co-founders of Unicommerce eSolutions Pvt. Ltd. (Unicommerce) assembled for a meeting. A couple of months earlier, Unicommerce, an India-based software-as-a-service solution provider for order- and warehouse-management activities in the e-commerce industry, had received an offer of US$10 million in series-B funding from Tiger Global Management to fund their business growth. The offer seemed fair, and the three co-founders were inclined to pursue a deal with them. However, just a few days before, they had received an unexpected offer from Snapdeal, a leading e-commerce firm in India, to buy out Unicommerce. Over the past week, the co-founders had discussed and debated their options several times without converging. However, the time for deliberations was over. By 9:00 a.m. the next day, the Unicommerce team would have to call up Snapdeal to confirm their decision. -
Note on Financial Accounting: The Financial Accounting 'Term Sheet'
This note, which serves as a glossary, was constructed to ease the transition of students into financial accounting courses. The glossary includes both foundational terms that are widely used and terms introduced in one or more common financial accounting cases. The terms are explained in a manner that aims to inform both novice and advanced students. -
A Landlord's Certainty: The Taxation of Property Investment
32-year-old Heather Wilson was about to become a property investor. After years of painstaking savings, she had finally reached agreement to purchase her first buy-to-let property, a 1 bedroom flat in London's sought-after Kensington and Chelsea neighborhood. She looked forward to a lifetime of building wealth through property investments. Of course, some of the income the property would generate would be owed to Her Majesty's Revenue and Customs (HMRC). But such was the nature of life. Unfortunately, the tax laws had only recently become less favorable for property investors, but Wilson expected to negotiate a lower purchase price as a result and so she felt confident that her investment remained solid. -
A Landlord's Certainty: The Taxation of Property Investment, Student Spreadsheet
Student spreadsheet to case KE1128 -
Banff Aspen Lodge: Staffing for Success
In July 2018, the general manager of the Banff Aspen Lodge in Alberta, Canada, needed to fill two vacancies at the Front Desk. He faced several challenges because of a tight labour market and the never-ending cycle of staff turnover in the hospitality sector, especially in a resort town. Although the general manager was confident that the hotel had many good human resource management practices, he wondered whether he could apply a more systematic long-term approach to human resource planning, recruitment, and selection. Was it time to review the company's overall approach to human resource management? -
South West Health Centre: Improving Patient Flow in the Intensive Care Unit
Hospitals frequently deal with congestion and blockage that affects patient flow and increased costs. In 2018, at University Hospital, part of South West Health Centre, patient flow in the medical surgical intensive care unit seemed to be highly susceptible to congestion, and this was creating ripple effects throughout the hospital and leading to increased costs. The complexity of patient flow presented an opportunity to build a discrete-event simulation model to provide insights regarding the patient flow, costs, and opportunities for improvement. But how could the hospital's management use a simulation model of patient flow to determine alternatives to optimize both patient flow and costs? -
South West Health Centre: Improving Patient Flow in the Intensive Care Unit, Student Spreadsheet
Student spreadsheet to case W19220 -
A Note on Queuing Models
Queues (or waiting lines) are common in modern life. We wait in lines at the campus cafeteria, to board an airplane, in the emergency room, and when we call a company for customer service. We even wait for applications to be initiated and processed by our smartphone processors, and our online orders wait to be fulfilled at companies' warehouses before being shipped to us. How long we wait in line depends on several factors and parameters. It may depend on the number of servers working and the amount of time it takes to serve each individual customer (the system's capacity) or on how many customers arrive at any given time (the system's demand or flow rate). Most importantly, queues form due to random variations in arrival patterns and service times. -
Sources of Capital for Black Entrepreneurs
This note was written primarily for black entrepreneurs, to help them raise capital. The second objective was to recognize the capital providers who are part of the solution to the problem. The note reviews the evidence that black entrepreneurs have less access to capital than do white entrepreneurs, examines the reasons for that disparity, reflects on the societal impact, and-uniquely-compiles a directory of entities that have funded black entrepreneurs. -
Canada Mortgage and Housing Corporation: "One CMHC" and Version 3.0
The case provides details on Canada Mortgage Housing Corporation's strategy, organizational design, culture, and people practices and how they fit together to support CMHC's goals. -
Walmart's Workforce of the Future
Faced with intense competition from Amazon, in 2015 Walmart began a transformation of its operations and workforce. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's efforts to deliver this through investments in its workforce makeup and training, digital infrastructure, and automation technology.