個案總覽

依發行單位、學門或關鍵字,找到適合的教學個案。

  • Luvo

    詳細資料
  • Access Health CT: Marketing Affordable Care (B)

    Supplement to case 514119.
    詳細資料
  • Munoz Group Faces Brexit

    In 2016, Muñoz Group, a multifaceted agribusiness company that developed, produced, packed, imported and exported citrus, flowers, grapes, juice, and ice cream, faced an unexpected new challenge in the British public's vote for the United Kingdom to exit the European Union. The outcome of the vote led to uncertainty around investment conditions, instability in the pound, growth in anti-immigrant sentiment, and other changes. This created unusual business conditions for Muñoz Group's CEO, Alvaro Muñoz, who had to decide how to adjust his strategy for the coming years, given that his company was headquartered in the UK - but did business all over the world.
    詳細資料
  • NaanDan and Jain: Leave This World Better Than You Found It

    India-based firm, Jain Irrigation Systems (Jain Irrigation), and its acquisition of NaanDan Irrigation Systems (NaanDan) offers an opportunity to explore supply chain sourcing and coordination as well as shupply chain management and global innovation. At the time of the case, Jain Irrigation's supply chain focus was mainly in India and the United States. While Jain Irrigation had deep knowledge of and production capabilities in the agriculture industry, Jain Irrigation believed that it would benefit from an Israel-based drip-irrigation company's technology and supply chain, so it arranged a meeting to talk about a joint venture. From its humble beginnings on a kibbutz in 1930, NaanDan had become a major manufacturer of micro irrigation with a global presence. NaanDan had manufacturing facilities in Israel, the United States, Chile, Brazil, Spain, and Australia. With its vast supply chain, NaanDan could get its product anywhere in the world. What the company leaders wanted was to create a competitive advantage through an investment in technology. In early 2007, NaanDan announced on its website that it was looking for a partner. The question was, should it sell the company to a large global firm such as John Deere, which had formed its own micro- and drip-irrigation business in 2006, seek private equity firms that had industry-specific knowledge and global networks, or pursue opportunities with competitors?
    詳細資料
  • Alibaba Group: Technology, Strategy, and Sustainability

    Alibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company's 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company's founder and chairman, Jack Ma, had used the funds to globally expand Alibaba's operations and its hold on diverse markets. Ma's aim was to have Alibaba exist in three centuries and to not only generate profits but also improve lives and societies in China and beyond. How could Ma ensure long-term success for shareholders and prosperity for China and the world?
    詳細資料
  • Kurt Summers: Investing in Our Chicago

    In 2016, Kurt Summers, the Chicago City Treasurer, faced a decision with potential personal and political ramifications: whether or not to ask the city's Mayor to join a class action anti-trust suit against the city's creditors for actions they took during the Global Financial Crisis. Summers reflects on his time growing up in gang-controlled neighborhoods on the South Side of Chicago, and career experiences in both the public and private sector. These include stints at Harvard Business School, McKinsey, Goldman Sachs, the Chicago Olympics bid, and in local government. He tries to assess what he should do in this situation and what the best next steps would be in terms of his career. The case also discusses his work and leaderships styles, his personal life, including his relationship with his wife, and how he has adjusted to the new role of being a politician.
    詳細資料
  • Responsibilities to Investors, Module Note

    詳細資料
  • Unlocking Social and Economic Growth: The Delivery Approach to Government Performance

    In June 2001, after winning the UK general elections by a landslide, which gave him a second term, Tony Blair invited Michael Barber (case protagonist) to establish and lead the Prime Minister Delivery Unit (PMDU): a small, dedicated performance management structure charged with driving improvements of a few, well-specified service delivery outcomes. Having become keenly aware of the chasm between policy ideas and outcomes on the ground during his first term, Blair wanted to strengthen the British government's ability to deliver results that mattered to citizens. This case provides background on the delivery approach, developed by Barber and his team, designed to improve government performance. It tracks Barber's experience as the Head of the PMDU during Blair's second mandate. The case focuses on the processes involved in establishing foundations, planning, implementing and monitoring delivery, as well as the outcomes achieved during the PMDU's first four years of operation. The goal of reducing accident and emergency wait times in the National Health System is investigated as an exemplar of how the delivery approach worked in practice. This case is designed to enable discussions on the challenges of implementing an innovative performance management system in the public sector, designed to achieve demonstrable results to citizens and embed a cultural change in government.
    詳細資料
  • FAW-Volkswagen Audi: An Overall Definer of "Luxury" Cars in China (2001-2011)

    Audi has taken the lead in sales and dominated the luxury car market at the beginning of its entry in China. During the second stage (2001-2011), the localization of true Audi standard has experienced a shallow-to-deep and easy-to-difficult process. Moreover, FAW-Volkswagen reforms the marketing channel and establishes independent sales network for Audi A6 to start top-grade brand strategy of Audi. This is also the period that a large number of international competitors began to enter and compete in Chinese markets. To outperform competitors, Audi adopted such-called "localization of the whole value chain" strategy, i.e., realizing localization in product R&D, procurement, production, marketing and other links. The strategy allowed the quality to be more stable and the cost to be reduced effectively. With this strategy, by 2012, Audi became the most popular car brand, and its sales volume grew at the speed of 100,000 vehicles per year. Audi defines the concept and image of Chinese "luxury car" in a real sense and an all-around manner.
    詳細資料
  • FAW-Volkswagen Audi: Leader (1987-2000)

    Audi is one of Germany's great automobile manufacturers that have the longest history. Its principle of adhering to high-tech level, high-quality standards and high-powered criteria has led the Audi brand to becoming the landmark among the most notable luxury cars. Audi's history in China can be traced back to 1988, when FAW and Audi signed the "Technology Transfer License Contract on the Production of Audi FAW". In 1991, FAW-Volkswagen Automotive Co., Ltd. (hereinafter referred to as FAW-Volkswagen) was founded. With 25 years of development, FAW-Volkswagen has set up three bases in the cities of Changchun, Chengdu and Foshan, which are respectively located in the Northeast, Southwest and South of China, as well as seven large-scale plants that are specialized in production. Audi is the first luxury car brand stepping into the Chinese market. Over the past 30 years, it has made remarkable achievements. The FAW-Volkswagen Audi "trilogy" case has described Audi's development history in China, and the situation as well as the strategies of FAW-Volkswagen Audi during three stages. The first stage (1987-2000) of development for FAW-Volkswagen Audi in China has laid a foundation for its leading position among luxury car brands. The case describes the founding of joint ventures, the conflicts among partners, and the strategies adopted to initiate and lead Chinese luxury car industry, all of which are very typical for most foreign entrants into Chinese markets during the beginning of China's 'opening up'.
    詳細資料
  • FAW-Volkswagen Audi: Pioneering the Future (2012-Present)

    In the second stage of development (2001-2011), FAW-Volkswagen Audi launched a strategy of "localization of the whole value chain", i.e., realizing localization in product R&D, procurement, production, marketing and other links. The strategy allowed the quality to be more stable and the cost to be reduced effectively. In terms of product category, FAW-Volkswagen Audi has been keeping in step with Chinese consumers' habits and constantly introducing new localized models. In terms of brand construction, FAW-Volkswagen Audi put forward three core values: honorable, enterprising and dynamic, communicated Audi's brand image to consumers from product quality to marketing model and after-sales service through various ways. By virtue of the successful strategy and the employees' efforts, FAW-Volkswagen Audi has obtained overall advantages in whole industrial chain, defining the concept and image of Chinese "luxury car" in a real sense and an all-around manner. However, after 2012, new changes occurred in the overall industry environment. While FAW-Volkswagen Audi still ranked the first in Chinese luxury car market, the gap between it and the followers is shrinking; the consumers have transformed from the previous herd mentality and concern to basic functions to pursuit of individuation and differentiation; from 1987 to 2012, there have always been a lot of government and high-end business people who favored Audi A6L. Though Audi has launched a number of personalized and youthful products and expanded its product line, a deep impression of Audi as 'official car' still remains in the minds of most consumers. What is more, some new potential rivals, such as new energy car and Internet car, keep on emerging in Chinese market. In this condition, how would FAW-Volkswagen Audi deal with the challenges? This case describes the challenges and Audi's strategic choices at the gate of new era.
    詳細資料
  • From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem

    In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel's strong innovation track record and the country's reputation as the 'startup nation.' Despite the economic miracle the country had wrought since its founding, he knew he could not be complacent. On the one hand, in 2015 Israeli start-ups raised record-breaking amounts of venture capital, and exits for the year totaled over $8 Billion. On the other hand, government expenditure on R&D had decreased and Israel's position in the Global Innovation Index had fallen. Several other indicators, such as achievement tests among elementary school students in math and science, painted a grim picture. Furthermore, in spite of the wealth created by many high-tech Israeli firms, socioeconomic gaps in the country had widened. A two-tier economy had formed. The long-term sustainability of the "innovation economy" was in doubt, as the sector faced increased competition from foreign innovation hubs, was being reshaped by the growth of Multinational Corporations (MNCs) locating R&D centers in Israel, and had to contend with a vexing shortage of human capital and low labor force participation among some groups. Netanyahu had to assess whether it was time to sound the alarm, and whether drastic and immediate measures were needed to right the innovation economy ship. Bibi mulled over which policies or interventions would best curb the erosion of Israel's competitive position as an innovation powerhouse and how best to promote social equality. He pondered whether public policy could make a difference or whether the market and societal currents, responsible for these trends, were too strong for him and his government to try to contend with.
    詳細資料
  • Blue Sky: Investing in Water

    詳細資料
  • Distribution Management at World Peace Industrial Group

    In November 2005, World Peace Industrial Group was at an important milestone as it prepared to join two other major electronics components distributors to form the WPG Holdings and become a dominant player in its industry. As its chief executive officer prepared for the merger, it became apparent that the company's financial position was threatened by inventory management and forecasting problems. Although sales and market share were increasing, profit margins were dropping as a result of increasing inventory costs. The chief executive officer asked the director of the Business Effective Promotion Group to resolve the worsening problem. How would the director identify the sources of weakness and recommend a plan of action as soon as possible?
    詳細資料
  • High-Impact Wealth Management: Jenny and Andrew Pick an Advisor

    The High-Impact Wealth Management case series is a portfolio of cases that are built around the high-impact theme. Each case in the series can stand on its own to deliver a unique learning objective; but, taken together, the cases are designed to cover all seven topics covered in the list of "common-cents" strategies. Also refer to W16520.
    詳細資料
  • Strategy Execution Module 15: Using the Levers of Control to Implement Strategy

    This module reading pulls together key concepts and techniques from the Strategy Execution series into an integrated model - the levers of control. The four levers are: (1) belief systems, (2) boundary systems, (3) diagnostic control systems, and (4) interactive control systems. The module discusses how top managers use the levers of control to inspire commitment to the organization's purpose; stake out the territory for experimentation and competition; coordinate and monitor the execution of today's strategies; and stimulate and guide the search for strategies of the future. The power of this integrated approach to strategy implementation is illustrated in two contexts: the introduction of performance measurement and control systems over the life cycle of a growing business and the use of the levers by managers taking charge of a new business. While this module is designed to be used alone, it is part of the Strategy Execution series. Taken together, the series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Modules 1 - 4 set out the foundations for strategy implementation. Modules 5 - 10 teach quantitative tools for performance measurement and control. Modules 11 - 15 illustrate the use of these techniques by managers to achieve profit goals and strategies. View the full Strategy Execution series at: hbsp.harvard.edu/strategy-execution.
    詳細資料
  • Accounting for the iPhone Upgrade Program (B)

    In October 2016, Apple Inc. announced the financial results for its fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple's 2016 annual report was also telling another story. Apple's total revenue had decreased 9% and iPhone revenue decreased 13% compared to the fourth quarter of fiscal year 2015. Apple also faced some criticism from consumers regarding the iPhone 6 and IPhone 6 Plus Upgrade Program. A September 2016 survey reported that an increasing number of customers decided to subscribe to the iPhone Upgrade Program. In spite of this, the company was very supply constrained on the iPhone 7 and 7 Plus and financial analysts were still eager to receive more information on the impact of the iPhone Upgrade Program on Apple's financials.
    詳細資料
  • Nutrition Science Initiative: Are All Calories Created Equal?

    On 2012, Gary Taubes lunched the Nutrition Science initiative (NuSI), a not for profit organization aiming to question the mainstream scientific paradigm regarding obesity and dietary recommendations. This case provides a brief scientific background on obesity and its causes, comorbidities and the economic cost of this epidemic. It then discusses the two main hypotheses of diet, and the formation of NuSI. Finally, it describes the unique challenges and hurdles NuSI has faced both with funding and with impacting the mainstream scientific community. Could this NGO model of funding the "right" clinical trials be successful? Could it be duplicated across other scientific areas? What can be learned from NuSI's experience? And what is the roadmap for NuSI going forward?
    詳細資料
  • PacificLink iMedia: To List or to Sell

    The founder of a digital media firm had to decide whether to list or to sell his company, PacificLink iMedia (PacificLink) in 2015. The founder had fielded more than 20 offers from various companies to acquire PacificLink since 2007-2008. He rejected all these past offers, because he was working to position the company to list on the main board of the Hong Kong Stock Exchange. However, in 2015, the founder received an offer from Accenture that appealed to him because PacificLink was finally in a position to satisfy all listing requirements for the Hong Kong Stock Exchange. He knew that he must consider many criteria in making his critical decision to sell or list PacificLink. See also the first and second cases in the three-part series.
    詳細資料
  • A Late Night at The Virginian Restaurant

    In this exercise, the manager of The Virginian, a small restaurant and bar in Charlottesville, has asked for help in reducing the average queue size at its bar. The Virginian prides itself on its fast and consistent service. (View the video at http://thevirginiancville.com/.) Students are offered four scenarios to guide their analyses. Students conduct analyses by preparing a simulated model on their own or using a simulation created with AnyLogic software. This exercise is supported by "A Late Night at The Virginian Restaurant: Model Documentation and Guide." After learning the steps to run the model, students are asked to run it for four hours of simulated time under the four scenario conditions.
    詳細資料