個案總覽

A highly respected investment banker was offered the chairmanship of Lonrho, a conglomerate headquartered in London, England with operations primarily in Africa as outlined in Lonrho (A): An African Conglomerate, product 9B05M067. The investment banker's decision is discussed in From Lonrho to Lonmin (B): Restructuring a Conglomerate, product 9B05M068. This supplement looks at the next step in the firm's strategy development, to consider whether the company should focus on a particular type of mineral extraction, and if so, what kind.

The founder and owner of Jill's Table, a specialty food and housewares store is thinking about the challenges ahead of her. As a small business operating in the same arena as the mass merchandising chains, she has to decide how to position her service offerings so as to survive and even thrive in a highly competitive environment. As a Retailer of the Year award winner (2004 Canadian Gift and Tableware Association, Housewares and Gourmet Division), she knows that her challenges go beyond competition and touch on areas such as customer service, associate training, buying and finance.

The founder and owner of Eden Creations debut line of hand-crafted specialty beaded jewelry had been well received by the local bridal industry, and several retailers throughout the region had placed orders. She now has to develop a formalized marketing plan to ensure the continued success of her company before returning to her postgraduate studies.

Two business partners must decide whether or not the accept an order for a large website project from a telecom just after they had accepted an even larger order from a key pharmaceutical company. Not only will the telecom order fall outside their pharmaceutical industry boundaries, it may require doubling the number of employees from 45 to 90 in this early stage entrepreneurial company. Serving the large pharmaceutical company could jeopardize the larger order and the company's reputation, to say nothing of the company's cozy 'family' culture. The supplement Infinet Communications Inc. (B), product #9B06A007, looks at the havoc that rapid expansion and subsequent shrinking wreaks on the employees. In the supplement Infinet Communications Inc. (C), product #9B06A008, describes what the company did in hiring and organizing employees and new systems that better tracked its project work.

Two business partners must decide whether or not accept an order for a large website project just after they had accepted an even larger order from key pharmaceutical company. This supplement to Infinet Communications Inc. (A), product 9B06A006, looks at what the rapid expansion and subsequent shrinking wreaks on the employees. Students are asked to make recommendations about ways to build a more flexible workforce.

This is a supplement to Infinet Communications Inc. (A), product 9B06A006. It highlights what the company did in hiring and organizing employees, and new systems that better tracked its project work.

A partner in an early stage entrepreneurial company wants to revolutionize the way pharmaceutical companies communicate with medical doctors. He created eRep, an online site for a doctor to interact with a pharmaceutical company's sales representatives. Unfortunately, after two years of trying to entice a key pharmaceutical company to support the development of an eRep working prototype, he has not been able to find such a co-developer with $1 million. Sales executives expressed interest in the concept, but seemingly no one wants to be the first mover. How should he overcome these obstacles and launch this product?

The partners of a furniture company manufacturing Muskoka chairs from hockey sticks must decide whether to expand the distribution of their current product offering, or to introduce new and complimentary products. Students are required to discuss strategy, calculate costs, and determine the long-term impact on the company when volume and additional products are added.

The senior project manager at Metropole Services is getting the sense that her business relationship with her software development group is taking a turn for the worse. According to her, she was their project manager and it seemed strange that her team members - all subordinates, were excluding her from an important client meeting. She must figure out what the issue is, and if something truly is wrong, take the appropriate steps to correct it immediately.

The technical director of Laboratorio de Analisis Argentina is responsible for ensuring that an average of 5,000 samples are processed daily. The samples have three sources: samples collected on-premises, samples sent from the organization's other 40 labs and samples sent from external labs. In one week the technical director has to give her boss a recommendation about dealing with the lab's capacity problems.

The senior staff accountant was conducting an audit for a bank client. As part of the audit, the senior staff accountant needed to verify the total interest expenses and revenues reported by the bank during the 2004 fiscal year. He had gathered data on total interest revenues and expenses as reported by the bank, as well as, the prime rate as reported by the Bank of Canada. The staff accountant intends to use linear regression to examine the relationships between revenue and interest rates and between expenses and interest rates as a way of identifying outliers that may require more detailed attention as part of the audit.

This case describes the history of a non-traditional business group, Semco, starting from the 1980s, when Ricardo Semler assumed responsibility for the company and triggered a genuine revolution in terms of management practices. Since then, Semco's workforce has grown from 90 to 2,500 employees and its annual turnover climbed from US$4 million to US$160 million in 2001. The secret for transforming a conventional workplace into an unconventional hive was given: giving up control.

The proposed takeover of Noranda Inc. (one of the biggest mineral players in the world) by the Chinese state owned enterprise, China Minmetals Corporation, was cause for Canadian government concern as it required some understanding about the workings and objectives of state owned enterprises. There was particular concern around the labour issues and human rights violations in China, and the possible impact of these on the proposed takeover. Equally important, Canada ran the substantial risk of sending the wrong message to the People's Republic of China if it was to block such a takeover, and in some respects, to be seen as shutting its doors to one of the world's largest and most powerful emerging economies.

By 2006, in spite of lack a of significant reforms, the Russian banking system had recovered from the 1998 crisis, and its indicators such as capital, assets, and loans greatly exceeded the levels prior to 1998. The Russian economy had expanded rapidly, largely as a result of higher energy prices. However, many analysts were concerned about the large role played by oil and gas, and feared that energy exports were keeping the value of the ruble so high that non-energy manufacturing was being hurt. V. Bank had survived the 1998 crisis, and was considered one of the top 25 banks. In spite of this progress, its financial reports emphasized a series of concerns. Furthermore, Russia's political situation seemed precarious, as illustrated in the Khodorkovsky crisis, as a result of which Gazprom and the Yukos assets returned to majority state ownership. Some analysts pointed to a revival of authoritarian and arbitrary state intervention, and debated the possibility of a liberal political reaction in Russia similar to the Orange Revolution in the Ukraine.

Monsanto is a large chemical manufacturing company specializing in chemical products for agricultural use. This case explores the company's attempt from 2002-2004 to launch a version of genetically-modified wheat in Canada. It details opposition to the launch from farmers and environmentalists, and focuses on how these groups used communications to resist Monsanto's product launch.

A senior partner in a healthcare consulting firm has to decide what to do in the face of accusations from the chief executive officer of a major healthcare firm. The CEO, reading a prepared statement at a press conference, has accused the senior partner at Kohlberg Associates of a serious, unreported conflict of interest. The senior partner has to consider several issues, including if he should respond, how to respond, who to contact first, and most importantly, what he should say. Adding to his problem is the fact that he is in a state of shock and may not be in an optimum mental state.

The assistant vice-president of strategic development for a trucking company, must investigate the feasibility of moving dispatchers within the long-haul operations department in Quebec, to the head office building in Mississauga, Ontario. Students are given practice using differential analysis as an analytical tool, and are exposed to a work environment involving unions and labor issues within a unionized workforce.

The owners of a retail jewellry store must decide whether to continue to offer a snowfall promotion that gave customers a 100 per cent cash refund for all November and December purchases if there was more than 15 centimetres of snow on the following January 7.

The partners of a small jewelry design company have decisions to make regarding distribution alternatives for their products. Students are asked to: 1) identify those items relevant to the decision and categorize them as investment, fixed costs, or variables; 2) calculate the unit contribution and contribution margin for each necklace and earring set at both wholesale and retail selling price points; 3) calculate the weighted-average-contribution margin for each of the two product lines; 4) perform a breakeven analysis and identify what information would be useful in the interpretation of these breakeven levels and 6) project the profitability of both distribution strategies and perform sensitivity analysis around the expected sales levels.

An entrepreneur has received additional information on the Cartridge World franchising concept - a store focused on the refilling of printer cartridges. The idea for Cartridge World began in Australia in 1988 and has grown to almost 200 locations in Australia, New Zealand and the United Kingdom. The entrepreneur must look at the market opportunity in Canada and decide whether he should apply for the country's master franchise, a single franchise, or abandon the concept altogether. Students will evaluate a franchise concept based on market opportunity and the franchise contract.