個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
CIBC Small Business Banking
The leader of a newly formed small business banking division of the Canadian Imperial Bank of Commerce (CIBC) decided on the necessity of creating a unifying vision for its 2,000 employees. She knew that a critical success factor in corporate reorganizations was to focus the team, through a corporate vision, on new shared goals they all believed were achievable. If the leadership team believed, then this winning attitude would cascade throughout the division and mobilize the workforce. In turn, this energy would be felt by the customers and become the most competitive weapon she could provide. The process of creating a vision and determining what actions make visions successful is presented within the context of the financial services industry and the challenges facing a new business unit. -
Panmai Co-operative (Revised)
A new marketing advisor at Panmai, a women's weaving co-operative located in Kaset Wisai, Thailand, is trying to formulate a strategic plan for Panmai's future. Specifically, he needs to decide which product/markets and which methods of distribution are appropriate for Panmai, whether Panmai should pursue more foreign sales and how to solve many operational problems existing at the company. Since he will only be at Panmai for two years, any changes he makes must be sustainable without his presence. -
Bonny Doon Vineyards
A small, founder-centered business, increasingly facing competitive imitation of their core activities, is at a crossroads. Expansion opportunities for the winery include branching into retail, expanding its offerings of wines made to their specifications in Europe, and expanding their direct sales network of end customers to include non-Bonny Doon wines. In considering these options, the core competencies of Bonny Doon as well as the interests of its dynamic founder and leader, are critical. -
Yield Management at America Airlines - PowerPoint presentation
PowerPoint presentation for product 9B00D003. -
Building Products International - A Crisis Management Strategy (A) - PowerPoint Presentation
Powerpoint presentation for product 9A99C001. -
Consumer Sales Promotions: Winners and Losers
Consumer sales promotions are used to acquaint new users with a brand, to load existing users and to maintain interest in the brand on the part of the salesforce, the retailers and the consumers. Four promotions are presented in this exercise - two which were considered successful by the manufacturer and two which were not. These promotions provide the background information necessary for students to: consider the characteristics of each promotion and the surrounding circumstances; evaluate and determine which promotions were successful; and develop a rationale of which factors are important for successful promotions. -
Fell-Fab Products (A)
Fell-Fab Products is a manufacturer of interior coverings for airlines, bus companies and passenger rail services. A secondary business for the company is the manufacture of other sewn and welded textiles such as mail bags, tents, etc. One of Fell-Fab Products' important airline customers asked the company if it was interested in diversifying into service by taking on a contract to manage all aspects of the interior coverings business. The president of Fell-Fab Products must assess the differences between service management and manufacturing, decide whether Fell-Fab is capable of doing a good job at service and determine whether the business makes economic sense for the company. This case and the accompanying Fell-Fab Products (B) case (product 9B00D022) explore some of the implications of manufacturers diversifying into services. -
Fell-Fab Products (B)
Shortly after Fell-Fab Products went through the decision-making process of whether to move into service management in addition to manufacturing, it learned that European Airlines, one of its major European customers, would no longer purchase products directly from Fell-Fab Products. Instead, European Airlines instructed Fell-Fab Products to sell to Aircraft Interior Refurbishment. The president of Fell-Fab wondered how this information would affect his decision. This supplement to Fell-Fab Products (A) (9B00D021) raises the possibility of a strategic alliance. -
Managing the Growing Web Presence of Medisys Health Group Inc.
Medisys Health Group, a leading occupational health company, was founded in 1981. It began to look at the North American market for expansion, seeking ways to leverage the Internet to become a leading medical information management company. With a couple of Internet projects on the go, it is up to the director of Internet strategy to explain how each piece fits into the overall business strategy. He contemplates shifting the business from the provision of medical services to the provision of information using an application service provider model. This case may be used in conjunction with Ivey case 9A98E011, Creating a Web Site for Medisys Health Group. -
An NHL IMAX/Ridefilm Attraction
The National Hockey League (NHL) was battling within a competitive market to increase the exposure of hockey throughout the United States. Many new franchises had been established and the challenge was to create a fan base to support both the franchises and the league as a whole. As a result, many new initiatives were being examined to educate and excite the American public. The director of new business development for National Hockey League Enterprises, the marketing arm of the NHL, had to evaluate a proposal to establish an IMAX/Ridefilm attraction at NHL SKATE rinks and determine if this approach would increase the exposure of hockey throughout the United States. To prepare his recommendations for the board of directors, he needed to qualitatively evaluate the prospects of the NHL/Ridefilm proposal and perform a quantitative analysis. -
National Credit Bank of Canada - Ridgetown Branch
The newly appointed manager of personal banking of a national bank branch faces various challenges, including managing difficult individuals, introducing changes to a staff with varying levels of receptiveness, and deciding if a small town branch should ultimately be closed. He must consider the potential impact of the branch closing on the community, the company's reputation, the employees, and his own career. He must also analyze his alternatives and develop his recommendations for an upcoming meeting. -
Rick Fire
The young, aggressive national sales manager of Consumer Solutions, a multinational consumer goods company, faces the challenges of managing relationships with his boss and others, as he works through a sales presentation for a large potential client. After a client presentation at which one of his own colleagues expressed negativity, he was reflecting on how to proceed. The issues involved include interpersonal conflicts, selling a project internally, team interactions, and closing a deal. -
Looks.com (A): Building Asia's First Health, Beauty and Fashion e-Tailer
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER -Regional Asia-Pacific Case Writing Competition</strong></p><br>Looks.com is an Asian e-commerce site for brand name cosmetics, fragrances, skin care products and fashions. It has been well received among investors; the site had a viable business strategy and a solid first-mover advantage. The founder and managing director is ready to launch looks.com within weeks to capitalize on the upcoming Christmas shopping rush and the intense dot.com fever that caught Hong Kong in late 1999. The biggest challenge the company now faces is persuading brand name cosmetic manufacturers to list their products for sale on the site. Look.com's managing director and buyer are finding that manufacturers' concerns about cannibalizing their existing sales channels and antagonizing their licensed distributors are dampening their enthusiasm for dealing with looks.com. The challenge to the company is to develop strategies to convince manufacturers that using this alternative distribution channel can increase their revenue and the profile of their brands in Asia, with little impact on their current distribution network. This case has universal appeal, given that similar concerns have developed around the world as the Internet becomes an increasingly viable alternative distribution channel. -
Mavesa's Nelly Brand: Pricing to Gain Market Control
The economy segment in the market for mayonnaise in Venezuela has become extremely competitive. Mavesa, Venezuela's largest and most professional consumer goods firm, finds its pioneer Nelly brand under assault from large players such as Kraft, and small nimble regional players such as Albeca. In this competitive scenario, Nelly's managers decide to cut price on the brand. The managers must analyze the implications of cutting price, including both the profitability impact of a pricing decision, as well as strategic competitive considerations. -
Hailey Kennedy
A junior associate in a large law firm has been offered a promotion - an excellent opportunity but one that will require an even stronger commitment to her job. She must make her decision in a short period of time, and must consider time commitments, sacrifices, balancing work and home lives, and the stress placed on her marriage. In addition, she must consider how to manage the unrealistic expectations of her superiors. -
Provincial Papers Inc. (A)
Provincial Papers is a very troubled manufacturer of coated paper located in Thunder Bay, Ontario. The director and chairman of the board of Provincial Papers is being informally pressed to take on the CEO role. He is assessing the possibility of rescue in the face of depressed market prices, an over-supplied industry, departing personnel and money-losing operations. The (B) case, 9A99M017, presents the issues he faces when he decides to accept the job. -
Provincial Papers Inc. (B)
The new CEO of Provincial Papers, a coated paper manufacturer, was very concerned about the many issues facing the company - including union relations, credibility, reliability, lack of information, lack of communication, poor morale and financial difficulties. He must decide how best to focus his efforts in the short term. This case is a follow-up to Provincial Papers Inc. (A), case 9A99M016. -
Eco-Shred Ltd. - 1999
A Canadian entrepreneur has grown a start-up paper-shredding business to almost $5 million over a nine-year period and he now faces some real internal tension over the future pace and direction of growth. Although he would like rapid expansion, he refuses to sell shares or take on debt. Issues from labor to acquisitions are presented, as well as the difficulties in determining operating strategy while keeping up with day-to-day management. -
Nike Inc.: Developing an Effective Public Relations Strategy
It had been almost a decade since the first article surfaced in the media alleging that factories sub-contracted by Nike in China and Indonesia were forcing workers to work long hours for low pay, and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company. A financial crisis in Asia and intense competition in the domestic market contributed to a decline in Nike's revenue and market share after three years of record performance. Though no direct correlation could be proven between the consumer's negative perceptions of Nike and the company's decline in market share and stock, it certainly did not help in their efforts to establish themselves as the global leader in a hotly competitive industry. A linear overview of the adverse publicity that Nike received, and the perspectives of Nike senior management, demonstrates to students the importance and elements of the timely development of an effective media and consumer relations campaign. -
Security Data Systems - Excel spreadsheet
Microsoft Excel spreadsheet available for use with this case.