學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
CIBC Small Business Banking
內容大綱
The leader of a newly formed small business banking division of the Canadian Imperial Bank of Commerce (CIBC) decided on the necessity of creating a unifying vision for its 2,000 employees. She knew that a critical success factor in corporate reorganizations was to focus the team, through a corporate vision, on new shared goals they all believed were achievable. If the leadership team believed, then this winning attitude would cascade throughout the division and mobilize the workforce. In turn, this energy would be felt by the customers and become the most competitive weapon she could provide. The process of creating a vision and determining what actions make visions successful is presented within the context of the financial services industry and the challenges facing a new business unit.