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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- The Health Equity Accelerator at Boston Medical Center
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- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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Riding on the Cryptocurrency and NFT Wave: Twitter Needs to "Show Me the Money"
內容大綱
New Twitter CEO Elon Musk had been aggressively cutting costs since he acquired the company in October 2022, claiming that the company could collapse if he had not done so. Much of this had been accomplished by retrenching huge numbers of staff. Meanwhile, Musk's controversial moves to restore banned accounts had eliminated a host of key advertisers, causing its main source of revenue - advertising earnings - to plummet as they suspended their advertising activities on the platform. To pivot away from the firm's over-reliance on advertising revenue, Twitter had begun backing all things related to cryptocurrencies. First, it allowed cryptocurrency exchanges and wallets to run advertisements. It subsequently facilitated discussions about cryptocurrencies on its platform and allowed users to tip content creators with Ether. The company further allowed users of its Twitter Blue service to connect their Twitter accounts to their cryptocurrency wallets where their non-fungible token (NFT) holdings were held. Twitter then went on to facilitate the buying and selling of NFTs through tweets. Musk knew that the only way out for Twitter was to open up new steady revenue streams. Were cryptocurrencies and NFTs the answer? Only time would tell.