學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
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Building Innovation at VINCI
內容大綱
This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to foster learning, creation, and experimentation to improve the group's day-to-day activities. However, while the company's highly decentralized structure encouraged entrepreneurial innovation, some argued it hindered collaboration by fostering internal competition instead. Were there opportunities being overlooked because of this structure? And how could Leonard continue to promote innovation in such a large group?
涵蓋主題
- Globalization
- Technology adoption lifecycle
- Organizational culture
- Organizational values
- Decision making
- Strategy
- Earnings forecasting
- Innovation
- Cross-cultural management
- Knowledge management
- Global strategy
- Inventions
- Competitive strategy
- Entrepreneurial business strategy
- Corporate accountability
- Multinational corporations
- Disruptive innovation
- Business models