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Cedar Environmental: Innovation vs. Corruption in Lebanon?
內容大綱
The case follows Ziad Abi Chaker, founder and CEO of Cedar Environmental, as he weighs options for how to grow the company in the face of growing economic and political instability in Lebanon in 2019. Founded after the Lebanese civil war, Cedar Environmental was an engineering company whose primary business was designing, building and operating small-scale sorting and composting plants to recycle household waste. Refusing to participate in the political patronage and cronyism that were widespread in the industry (and had precipitated the garbage crisis in 2015), Abi Chaker found it difficult to expand his business. Following the garbage crisis, he had developed a new partnership model with a municipality to design, build and operate a recycling plant, but after a successful pilot project, he struggled to find another suitable partner. One option was to take the technology abroad in response to new opportunities that presented themselves, but Abi Chaker did not want to live outside Lebanon. Another option was to shift more into innovating new products, as he had with Eco-boards, a multipurpose building material made out of recycled plastics. Or should he be more flexible about dealing with corruption for the sake of realizing the dream of a zero-waste Lebanon?