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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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Feeling Machines: Emotion AI at Affectiva
內容大綱
In 2016, Affectiva-a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research-had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt for their own use cases. The experience taught Affectiva that the company itself would have to bear most of the financial risk for adapting its technologies but also demonstrated that the automotive industry was very interested in using Affectiva's technology to monitor the emotions and cognitive states of drivers and passengers. In 2018, Affectiva executed a "90% pivot" to serve the automotive industry's increasing demand for "emotion AI". However, with automotive revenues not expected for several years and very expensive data collection requirements to enter the industry, Affectiva faced a challenging set of trade-offs between its market research business, its SDK, and its automotive aspirations.