學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
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Steemit: A New Social Media?
內容大綱
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by returning power to its users, rather than centralizing control among company executives. Steemit rewarded its users with cryptocurrency for posting, commenting on, and upvoting content on the site. Although it championed itself as a bastion of free speech, in January 2019, it banned a user for soliciting funds in exchange for the release of conspiracy-theory-related documents. This ban called into question the degree to which Steemit was willing to exert control over the content posted to its site. In addition to these censorship issues, Steemit's developers had to weigh a number of strategic considerations about the future of the site. Questions they faced included how to avoid alienating potential users with Steemit's complex features (such as its intricate payment system) and how to prevent certain users (e.g., those who had been kicked off of other sites) from becoming overly dominant on its platform.
涵蓋主題
- Company reputation
- Technology and analytics
- International relations
- Organizational goals
- Self-motivation
- Employee incentives
- Finance and investing
- Business law and ethics
- Organizational values
- Project management
- Entrepreneurship
- Employee values
- Product development
- Information systems
- Currency
- Decision making
- Personnel policies
- Competitive strategy