學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Universal During COVID: The Future of Theatrical Windows
內容大綱
The COVID-19 pandemic brought enormous disruption to the movie industry, closing theaters indefinitely by mid-March 2020, halting television and film production, and throwing theatrical release schedules into disarray. Shell had assumed the CEO position at NBCUniversal just months before the beginning of the pandemic and now had several important decisions to make. One immediate decision he faced was how to handle the release of Trolls: World Tour, the highly anticipated sequel to a successful animated film, which had been scheduled to premiere in theaters nationwide in early April. Jeff's decision regarding the Trolls distribution strategy would not only impact the sequel's performance but would also likely have a far-reaching impact on the entire film industry, which had seen studios and theaters battle over the length of the theatrical window for decades. With the pandemic weakening the theater industry's bargaining power, had the opportunity finally arrived for film studios to significantly shorten, or even eradicate, the theatrical window?