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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Fit Products and Channels to Your Markets
內容大綱
Courts increasingly frown on companies' efforts to keep markets separate. To avoid conflicts and problems that can arise along the channel or in the laws under which a business operates, and understanding of the various possible combinations of markets, channels, and products is essential. Sellers sending their products through both captive and independent outlets may face the problem of discrimination during periods of supply shortages or a possible "price squeeze". A company that uses separate channels to sell the same product to different markets must often deal with price differentials and contracts. Suppliers using different types of channels when selling in different geographic regions are subject to government intervention through price controls and tax differences.