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Bonne Chance
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Jacob Zimmermann has seen his revenues and profits declining for the last three years after MegaRols entered his local market and has reduced sales of his Rolex watch offerings in his Midwestern retail store. Bonne Chance has been selected by Swatch to offer their line, which may be an opportunity to revive sales during the upcoming Holiday season and into 2011. The bank loan officer has covered the recent overdraft, but she won't extend more credit. Already behind on some older invoices, cash is very tight, Zimmermann has thirty days to come up with the first payment for stocking the Swatch inventory. He has a number of options to boost sales and liquidate inventory to cover his upcoming purchases of non-Rolex inventory items. Each has an impact on his cash flow and has to be carefully assessed against the reaction from his long time customers Rolex and MegaRols.