Fynd

Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn't have an online business, but pivoted to a B2C platform that allowed customers to shop directly from nearby retail stores through its website and app. Over time, Fynd continued with its B2C platform, scaled up its organization, and added new B2B platforms. But funding this was difficult, with investors raising questions about the business model and growth. In its next phase of growth it sought and failed to receive funding from venture capitalists. In 2018, the founders took a strategic investment from Google. But the subsequent departure of their sponsor from Google meant they needed to look at other avenues for funding. As they were poised for their next phase of growth, the founders were faced with a series of decisions about the pace of scaling, the business model, and how to fund the expansion. In 2019, Reliance Retail, a subsidiary of one of India's largest private conglomerates, and one of their key customers offered to invest $42 million for an 87% stake in the company, and is willing to negotiate terms of the deal. Should the founders accept the offer? What should the terms of the agreement be? How will this impact their business model, their growth trajectory, and also the future of the founders at the firm?

• Business models
• Web-based technologies
• Entrepreneurship
• Mergers and acquisitions
• Compensation and benefits
• Decision making
• Start-ups
• Business communication
• Negotiation strategies
• Strategy