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Noram Foods
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On August 20, 1982, Leo Marsden, plant manager for Noram Foods of Toronto, Ontario, was considering the impact of changing Noram's policy on package weight. Noram Foods in Canada has an enviable record of sound financial performance, although the 1981-82 period had seen declining profits as the Canadian economy as a whole was suffering under conditions of high unemployment, high interest rates, and high inflation. Leo Marsden believed the weight control issue represented a major opportunity for reevaluation and increased performance.