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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Managing Innovation: Controlled Chaos
內容大綱
A study of U.S., Japanese, and European companies shows that, contrary to the claims of some corporate critics, large companies can be as technologically innovative as small companies. The effective management of innovation is surprisingly similar in both. Founders of small companies pursue their technological goals over many years, keeping costs low, tolerating uncertainty and setbacks, and readily adapting their products to meet market needs. By contrast, many managers of large organizations emphasize orderly and predictable operations. Innovative large companies accept the tumultuous realities of the innovative process and behave much like their smaller counterparts. McKinsey Award Winner.