個案資料

Five trends shape the new competition: worldwide dissemination of scientific knowledge, growth in the number of global competitors, fragmented markets and shifting customer preferences, diverse and transforming process technologies, and proliferation of the number of technologies relevant to any product. Never has technology been so important, never has it been harder to gain a competitive edge by means of technology alone. Managers must link technical capabilities to customer requirements. Important principles of action are: know the technological core and link it to strategic intent, take a global view of technical competence, time is of the essence, discipline functions around the science of production, and integrate operations around the information system.

• Corporate strategy
• Digital transformation