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Honey Care Africa (A): A Different Business Model
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The founding entrepreneur of Honey Care Africa (Honey Care) revitalized Kenya's national honey industry by focusing on small-holder farmers across the country. Central to the success was an innovative business model: a synergistic partnership between the development sector, the private sector, and rural communities that drew on the core competencies of each party as well as their complementary roles. This tripartite model was combined with local manufacturing of beehives, effective beekeeping training and community-based extension service provision, and the provision of a guaranteed market to small-holder farmers through forward contracts as well as prompt payments. Four years later, Honey Care has achieved 68% market share in Kenya, distributes several brands of organic, fair-trade honey internationally, and is a lead distributor of beeswax. The business model has been successfully replicated in neighboring Tanzania, with expansion plans to Uganda and Sudan.