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最新個案
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Complex Case of Management Education
內容大綱
Both executives and academics have recently voiced concerns about how business schools can best add value to the business community. The case of Jim Martin frames the dilemma. Martin is president and CEO of Bay International Industries (BII), a $4 billion consumer electronics company. Although he attended Plymouth Business School, one of the world's most prestigious management institutions, Martin has become an outspoken critic of the research and education provided by such schools. Martin himself has grappled with the issues surrounding management education. First, reports within BII show that MBA hiring has yielded disappointing results. Second, a business school has asked BII to participate in a research study. Third, Martin's daughter, who is planning to pursue an MBA, has turned to her father for advice.