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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Challenge of Going Green
內容大綱
Responding to environmental problems has always been a no-win proposition for managers, report Noah Walley and Bard Whitehead in "It's Not Easy Being Green" (May-June 1994). Help the environment and hurt your own business, or irreparably harm your business while protecting the earth. Recently, however, a new common wisdom has emerged that promises the ultimate reconciliation of environmental and economic concerns. Being green is no longer a cost of doing business; it is a catalyst for constant innovation, new market opportunity, and wealth creation. This new vision sounds great, yet it is highly unrealistic. Environmental costs are skyrocketing at most companies, with little chance of economic payback in sight. Given this reality, should "win-win" solutions be the foundation of a company's environmental strategy? In this issue's Perspectives section, twelve experts assess both viewpoints.