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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Make Projects the School for Leaders
內容大綱
Leadership is the key to developing great products--products that surprise and delight customers. To achieve that goal, all the technical elements of a product must work well together as a system. The manufacturing process must produce everything that the design requires and the product must be delivered to customers in an outstanding fashion. And if the development of a great product is not an isolated case--if one great product is followed by another and another--the result is a great enterprise. Leadership is the key to achieving that kind of consistency. Eastman Kodak's FunSaver camera and Hewlett-Packard's DeskJet printer are examples of development efforts that created great products. Each became the basis for a whole family of products that has created a significant business for its company. The Manufacturing Vision Group studies successful projects that had powerful guiding visions for business strategy, project, and product. Moreover, these three visions were mutually reinforcing, energizing the people on the teams, focusing attention and effort on the right things, and getting them done in the right way.