學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Razorpay: Providing Payment Convenience to Disruptors
內容大綱
Razorpay is one of the leading Indian business-to-business (B2B) payment solution providers. Its growth has been based on its technological leadership and service differentiation. While it has worked in a matured market so far, the company has recognised the need to enhance its business model and service offerings. It intends to reduce its dependence on its core payment gateway by launching multiple products covering payment processing and disbursement. It also plans to move to a more platform-centric business model by launching a digital lending marketplace. The case provides details for discussing the challenges involved in transforming the product and market strategy of Razorpay in an evolving B2B payment market.