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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
MJINI: Understanding the Urban Youth Market
內容大綱
MJINI--Urban Youth Experts was founded by two recent college graduates as a research consulting firm, focusing on the buying patterns and lifestyle preferences of the urban youth who were setting many fashion trends but whom marketers found difficult to reach. Not only could the founders leverage their backgrounds, they could help their communities by communicating, building respect, and giving back to youth groups. Although they met with some success, they faced a number of questions typical to start-up companies: How fast to grow, how and whom to hire, how to train new recruits, how to finance growth, determining the right marketing and consulting product, determining its real market worth and billing rates, and identifying the greatest opportunities.