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The Evolving Practices of Internal Communication
內容大綱
Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 1, the authors highlight the importance of effective internal communication and outline historical approaches to corporate structures and communication in the workplace. They then outline five emerging trends that are shaping internal communication practices, including employee engagement, technological advancement, ethics and value communication, leadership communication, and measurement and evaluation.