Leadership Communication

內容大綱
Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 4, the authors discuss both senior leadership communication and supervisory leadership communication. They highlight the power that leaders have to set the tone for internal communication and influence the organization's reputation in the eyes of both internal and external stakeholders. The authors also write that senior leaders should rely on face-to-face communication and social media to have meaningful communication with employees. Supervisors are tasked with communicating their competence and effectiveness. The authors write that supervisors should aim to create a climate characterized by two-way, transparent communication. The chapter also summarizes research-driven principles that can inform leaders at all levels as they communicate with employees.
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