個案資料
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Employee Engagement
內容大綱
Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 7, the authors discuss the definitions, drivers, and consequences of employee engagement. They write that employee engagement nurtures positive attitudes, drives supportive behavior, and contributes to business success. They classify the organizational factors that drive employee engagement into four groups: work environment, organizational leadership, organizational strategic internal communication, and organizational culture. The chapter ends with ten research insights that can inform organizations as they act to cultivate employee engagement.