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- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
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- Teaching & the Case Method
最新個案
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- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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Promotion, Go-To-Market Strategy, and the Sales Process
內容大綱
Marketing and sales are essential aspects of any business; marketing manages the customer experience, while sales focuses on the customer relationship. In today's quickly changing world, marketing and sales have had to adapt to virtual selling, social media communication, digital marketing, and more. Nevertheless, some things have remained the same, including the need for consistent branding, the focus on the customer, and the collaboration between marketing and sales. This text looks at these issues in depth. Written for marketing and sales professionals and students, Seamless offers expert opinion, academic theory, real-world experience, and practical advice with explanatory graphics and "Dos and Don'ts" lists to educate and guide readers through the marketing, sales, and account management process to business success. Chapter 4 discusses how to inform, influence, motivate, and sell, which are core to marketing and sales. It examines how to move the prospect identified and analyzed in the previous chapter's work, from awareness, through positive opinion, to consideration, leading on to trial or evaluation and to the point of purchase. When these actions are executed effectively, they will lead to successful sales.