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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Sleeping With the Enemy: Doing Business With a Competitor
內容大綱
How should a company behave in a "multifaceted relationship," when a supplier, customer, or partner is also a competitor? This dilemma is faced by a growing number of firms, especially in high-technology and global industries. Aside from technology and globalization, trends in regulation, diversification, product characteristics, and outsourcing often lead to these multifaceted relationships. What are the methods for managing them? One response is "stay away or get out," but avoiding or exiting complicated relationships can be costly. Another method is to "divide and conquer"; by carefully partitioning the separate modes of interaction with the other firm, the company can act as if the multifaceted relationship does not exist. An alternative approach is to "centralize intelligence," either by having different departments or divisions that interact with the competitor keep each other informed, or by creating a task force or committee whose function is to pool all information about the relationship. It is simplistic to urge all firms to launch blithely into multifaceted relationships; but when such relationships are inevitable, companies that learn to live with and benefit from them can stake out a better position for the future.