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Building the Strategy Implementation Network
內容大綱
Too often, promising strategic plans never come to fruition. A common cause of such failures is a breakdown in implementation--the internal processes and events needed to bring a strategy to life. Results from a large-scale research project, surveying 500 middle managers in five large firms in different industries, led to a framework for strategy implementation. The framework analyzes the pitfalls and requisite managerial responses in four chronological stages of implementation: Pre-Implementation, Organizing the Implementation Effort, Managing the Implementation Process, and Maximizing Cross-functional Performance. Managerial levers for coping with the requirements of these different phases include goal-setting and modifications of structure, leadership, communications, and incentive systems. A thread that runs through the entire sequence is the need not to overlook middle managers when the focus is on customers, competitors, and senior management decision making.