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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Marketing for Muggles: The Harry Potter Way to Higher Profits
內容大綱
Mainstream marketing has become so obsessed with rigor, quantification, and scientific rectitude that it has lost sight of the importance of magic, mystery, and imagination. We need to restore the balance somewhat, and the way to do that is to take a look at the boy wizard who has captivated the hearts and minds of readers the world over--and turned marketing on its head. Close examination reveals that Harry Potter is more than a mere passing marketing fad. Harry is different because the books are as much about marketing as the outcome of marketing. They deal with marketing matters, they are full of marketing artifacts, they contain analyses of marketplace phenomena, and they provide insights into the contemporary marketing condition. The books refer to almost every element of the marketing mix, as well as aspects of buyer behavior, environmental conditions, and marketing research. Harry Potter unknowingly has the power to transform the modern marketing paradigm from the positivistic trappings of modern marketing into the magical, mysterious, imaginative substance of postmodern marketing.