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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Wowprime's Brand Diversification Strategy
內容大綱
This case study describes how restaurant operator Wowprime, known for its brand creativity, implemented a diversification strategy in China's mainland. Having been present in the market for 14 years, Wowprime set out plans in August 2016 to expand from 149 restaurants to 1,000 by 2022. In a market where demand for customized offerings is gaining traction, should Wowprime maintain its fixed-menu-based diversification strategy for growth, or should it focus on core brands and priority markets? The case invites class participants to step into the shoes of Wowprime decision-makers and consider strategic options to achieve the 2022 goal while taking into account resource constraints as well as local market trends.