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Alibaba vs. JD.com: An Analysis of Financial Statements and Investment Value
內容大綱
This case describes how Alibaba and JD built their business empires and delivered results using their respective business models after going public. Shortly after Alibaba and JD.com (JD) released their respective annual financial reports in the first half of 2019, Zhang Wei, who had been recently promoted to Investment Manager, got a call from an institutional investor. The investor intended to purchase shares of Alibaba or JD, and hoped to assess the two companies' investment value from a financial perspective. Alibaba and JD adopt different development strategies and business models, ranking the top two in China's e-commerce arena. Which company is of higher investment value: Alibaba or JD? As a business school graduate, Zhang Wei has decided to analyze the two companies' financial statements, and based on that, evaluate the two companies' investment value and investment risk.