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Huawei the Ren Zhengfei Way: the "Tough Guy" and His Corporate Philosophy
內容大綱
This case focuses on the distinctive "paternalistic" leadership and management style of Ren Zhengfei, founder of Huawei Technologies Co., Ltd. (hereinafter "Huawei") and considers whether he needed to adapt his style in light of new challenges at the company. Ren's own military experience shaped Huawei's early corporate culture and management structure. It emphasized clear-cut goals, hard-and-fast rules, employee dedication and absolute obedience. At the same time, the company acknowledged the contributions of dedicated employees by remunerating them generously. This approach transformed Huawei into a company of strivers and fueled rapid business growth. Nevertheless, as the market evolved and employee characteristics shifted, the shortcomings of Ren's management model grew ever apparent. Consequently, Huawei's performance took a nosedive and employee satisfaction also sank. Beset by internal and external challenges, Huawei needed to completely rethink its approach to business, corporate culture and company management.