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最新個案
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- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
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EVCard: Pioneering Car-Sharing in China
內容大綱
This case describes how EVCard, a car-sharing business in China, was created from scratch using a lean startup approach through observing overseas peers, analyzing market opportunities, building a startup team and conducting feasibility studies. The company formed at a time when the commercialization of new energy vehicles (NEVs) in the country was in its infancy, public awareness was low, and viable domestic models did not exist. The case describes how EVCard first developed a minimum viable product and improved on it incrementally through closed testing and a pilot. The firm eventually expanded its Shanghai model to 64 cities across the country, offering more than 42,000 vehicles from more than 13,000 stations to four-million-plus members. They generated nearly 100,000 daily reservations as of November 2018. EVCard's entrepreneurial journey will show students that in a changing market environment, startup companies can develop competitive advantage through rapid learning and product iteration.