King's Flair International: Managing Supplier's Crisis in Virtual Manufacturing

This case follows the founder and CEO of King's Flair International (KFI), Alex Wong, as he navigates a critical situation involving Zhong Ying (ZY), a long-standing strategic partner of KFI. KFI, a reputable Hong Kong-listed Original Design Manufacturer (ODM) for premium international household brands, has collaborated with ZY as a manufacturing partner for over two decades. Throughout the years, ZY has enjoyed a steady stream of orders from KFI, contributing to its gradual business growth. However, due to its recent overexpansion and mismanagement, ZY found itself buried heavily in bank loans. In early 2019, ZY had reached a point where it could no longer meet its regular debt repayment obligations due to a lack of funds. Consequently, the bank issued an ultimatum, demanding full loan repayment within a few days or else initiating legal action against the company. Faced with this dire situation, ZY had no choice but to seek out Wong's assistance. Wong now faces two crucial decisions: 1) whether he should extend help to ZY, and 2) if he decides to help ZY, which of the three alternatives should he choose? Complicating matters further, ZY is currently working on an urgent order for KFI. Wong understands the gravity of his choice, as it carries significant implications that extend beyond ZY and can impact other manufacturing partners as well. Hence, he must carefully deliberate and weigh the potential consequences before making a decision.

• Crisis management
• Business ethics
• Supply chain management
• Manufacturing processes
• Entrepreneurs and founders
• Business models
• Suppliers