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Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty
內容大綱
The popular "bottom of the pyramid" (BOP) proposition argues that large companies can make a fortune by selling to poor people and simultaneously help eradicate poverty. While a few market opportunities do exist, the market at the BOP is generally too small monetarily to be very profitable for most multinationals. At the same time, the private sector can play a key role in poverty alleviation by viewing the poor as producers, and emphasize buying from them, rather than selling to them.