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- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Is PlayDate Just a Game? - PAL by Project PlayDate
內容大綱
On June 12, 2018, 29-year old PlayDate founder and CEO Amanda Raposo and advisor Michael Ryan-Southern considered an offer from "celebrity mom" and founder of a fashion brand Daphne Decoates to combine their independent playdate app start-ups and split the equity 50-50. Raposo, had been running PlayDate in various formats since 2010 but Decoates' app was still in the conceptual phase. The decision was urgent, as Raposo had committed to investors that she would launch PlayDate's online application by July 31, in six weeks. Raposo also had internal issues: her lead app developer had been hospitalized the day before, and she needed to finalize the equity split with her co-founder and part-time chief marketing officer, Courtney Bernabei. Lastly, conversations with senior executives in larger parental outsourcing firms brought to light challenges with the complexity and expense of simultaneous vetting of multiple caregivers and multiple families. Raposo considered her best path forward with respect to company ownership, strategic partnerships, and delivering on a compelling, differentiated value proposition. This case asks students to consider the multitude of issues that an entrepreneurial leader must manage as they move towards launching their venture.