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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
LUV It or Leave It? Southwest Airlines Reflects on Organizational Choices
內容大綱
In 2019 Southwest was the only US airline to remain profitable for nearly 50 years in a row, to never file for bankruptcy, and to never furlough or lay off employees. At the core of its profitability was a commitment, unlike other airline carriers, to keep only Boeing 737s in their fleet, thereby streamlining operational costs and training practices. This keep-it-simple corporate strategy was supported by a strong sense of community and shared values that fostered a cross-functional cohesion among Southwest employees-a culture that other low-cost carriers found difficult to replicate. However, The company's keep-it-simple corporate strategy was tested in March 2019 when Southwest (along with other airlines ) was forced to ground 34 of its newest 737 MAX aircraft, after the Federal Aviation Administration cited safety concerns following the crash of two 737 MAX planes. As a result, Southwest considered parting with its long standing single carrier policy. In this case, students will be asked to consider what ripple effect a move away from a single-source vendor might have on the company's highly efficient operations and organizational culture.