學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Fitness Anywhere
內容大綱
Starts by describing a typical day in the life of Randy Hetrick, the founder and sole full-time employee of Fitness Anywhere. Hetrick starts his work day on Friday, September 10, 2004, at 6:00 a.m. By 8:30 p.m., he has accomplished a lot. However, he has only been able to get to a few items on his morning's to-do list . . . and his list is growing by the day. Chronicles the creation of Fitness Anywhere--how Hetrick developed the product as a Navy SEAL; how he put together a business plan for commercializing the product during his two years at Stanford's Graduate School of Business; and his first full year of operations, 2003/2004. In describing the first full year of operations, focuses on Hetrick's fundraising efforts, the product's development, and the three market segments that he has targeted--military, commercial health fitness, and retail. By September 2004, Hetrick surveys the major topics on his to-do list; the activities that need to be completed to generate military, commercial, and retail sales; the activities related to protecting the product's intellectual property; completing a business plan, deciding his fundraising strategy and raising capital before the company runs out of it; and hiring his core team.