ESPA--Extended Service Plans of America

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Describes a series of three vignettes confronted by a fast-growing extended warranty services company, Extended Service Plans of America (ESPA). Doug Tudor had become the company's president after completing its acquisition for Asurion Corporation in June 2006, after a two-year search and negotiation process. Ninety-four days later, three situations occur simultaneously: one of Tudor's two top managers improperly leaks confidential information to the company's former owners; a terminated employee threatens to badmouth the company to its highest-profile customer; and new information regarding a VP's drinking and performance problems seems to call for urgent action. Allows students to understand how to deal with typical issues faced by small companies, including the dynamics of family-owned businesses, barriers faced when trying to professionalize management, and challenges faced by a new manager trying to build credibility in such an environment.
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