學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Webuycars: Finding the key to new growth in South Africa
內容大綱
The case focuses on Faan van der Walt (as protagonist), his brother Dirk, and WeBuyCars, a large second-hand car dealership in South Africa, which has become a dominant player in the market through the exploitation of blue ocean principles. WBC is a secondhand car dealership in South Africa that was established by two brothers in 2001. The company managed to thrive in an otherwise unattractive industry by firstly focusing on the space between two markets (na- mely private sellers of vehicles and dealerships), and, later on, expanding into complimentary activities and markets. By introducing activities that added value for customers and by removing transaction costs for customers, WBC created a blue ocean market for three different customer segments: sellers of cars, private buyers of cars, and dealerships that buy cars. WBC has been tremendously successful in the South African used car market; it has an extremely powerful and trusted brand and commands an 8% share. Since its establishment in 2001, WBC has grown on average by 50 to 60% per annum for the last 19 years.