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Waltraud Ziervogel at Konnopke's Imbiss: Re-inventing a Berlin icon
內容大綱
The case describes a critical external incident which will have fundamental consequences for a small but very successful family business. At the beginning of 2010, Konnopke's Imbiss was considered to be one of the, if not the most famous snack bars in Berlin. This family-owned business was especially famous for the legendary "Currywurst", a Berlin invention that consists of a sausage fried in hot oil and served with ketchup, chili sauce, curry-powder and French fries. The Konnopke Imbiss main branch was located in the Berlin district of Prenzlauer Berg, which was considered to be one of the "coolest" districts of Berlin. Konnopke's had become a Berlin fast food icon, winning critical acclaim in almost all major Berlin travel guides. But at the same time, the snack bar did not any longer seem to fit to its environment which had changed from a working class district, to a posh neighborhood mainly consisting of young freelancers and tourists.