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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Facebook: Hard Questions (A)
內容大綱
In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook's "breaches of trust" with its users and "larger questions about the fundamental relationship tech companies have with their users." Zuckerberg admitted that his company faced "a number of important issues around privacy, safety, and democracy" but emphasized that his company was "idealistic and optimistic...focused on all the good that connecting people can bring." This ethics case (A) explores some of the issues Facebook has faced since 2014, the criticism it has come under, and its responses. These issues include the "emotional contagion experiment;" privacy issues; fake news; Russian interference in US elections; the "Cambridge Analytica" scandal; charges of bias through targeted ads; and accusations of liberal bias and censorship. The second part of the case (B) then describes some of Facebook's policy responses to these issues, including tweaking the algorithm; developing and deploying new AI tools; changing its mission; and communicating with the public.