個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Scary Health Warnings Can Boost Sales
內容大綱
A series of studies reveals that the warning labels added to risky products can make those products more appealing to consumers. The mere inclusion of a warning builds trust, because consumers feel that the seller is being honest--and over time that trust becomes more prominent, while the substance of the warning fades.