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ELYSIS: Are We on the Verge of a Green Revolution?
內容大綱
This case looks at the ELYSIS joint venture and the commercialization of its technology for eliminating greenhouse gas (GHG) emissions associated with the electrolysis process in aluminum production. Although Alcoa developed the ELYSIS process, its commercialization is the result of a partnership between aluminum producers Alcoa and Rio Tinto Aluminium (RTA). This partnership was made possible by Apple, which acted as an intermediary, and is supported by the governments of Quebec and Canada. The use of ELYSIS technology has the potential to significantly reduce GHG emissions from aluminum production and to help companies affected by new GHG emission regulations. The success of the technology, however, depends on its widespread adoption, which involves replacing a production method that is over 130 years old.