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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Nike, the NBA, China, and Free Speech: A Zone Defense
內容大綱
As John Donahoe prepared to take over as CEO of Nike, Inc., he faced growing controversy over the company's failure to support anti-government demonstrations in Hong Kong. After US basketball team Houston Rockets manager Daryl Morey tweeted agreement with the Hong Kong protesters, Nike did not publicly back this stance. Instead, it removed Rockets merchandise from its China stores. Nike's silence on this matter contrasted sharply with its past strong support of individual's opinions. Nike management had to determine how to reconcile the company's image based on Western values with its continued growth in China.