Business Competition in China: Beer, PCs, Steel, TV Sets

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China's economic reform program has had many important impacts on business competition in the nation. In many industries, foreign competitors entered, making "strategic investments" that they believed would lose money for a significant period of time and then turn profitable. At the same time, many Chinese companies adapted to the new environment much quicker than many observers expected. Meanwhile, however, a regulatory and administrative system that created substantial uncertainty, links between the state and companies, bank lending that kept money-losing firms in business, and a rapidly changing and reforming economy made business competition in China different from business competition in many other places. This case provides vignettes of four industry sectors in China in which competition was already fierce on the eve of China's WTO accession, including beer, personal computers, steel, and television sets. The class discussion focuses on the nature of competition in the industries and the likely impact of full accession into the WTO on competition. Allows for a discussion of the nature of uncertainty in business and for the development of tools to generate scenarios about future competition in uncertain situations.
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