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Changing Face of the Indian Television Industry: 2006
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Television in India has been around for just over four decades. For the first 17 years, transmission was restricted to black and white, and sales figures of television sets were minimal. The liberalization of the Indian economy, however, brought with it many changes, including the entry of a number of global players in manufacturing and broadcasting. In a span of just over 10 years, the broadcasting industry grew from a single public service provider to a thriving sector with over 300 channels beamed across India. Sales of televisions, though characterized by a low penetration rate, also continued to grow steadily. By 2005, India's potential as one of the world's largest viewerships was attracting the attention of international media giants. Paradoxically, infrastructure and the prevailing regulatory environment brought into question the abeyant growth of the industry. This was especially so for rural India, which is typically characterized by low levels of disposable income. Looking at the industry from broadcasting and manufacturing perspectives, this note explores the dynamics, challenges, and prospects of Indian television.