個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
PCL: A Breakdown in the Enforcement of Management Control
內容大綱
PCL is a leading European consumer electronics, lifestyle and healthcare company that has been operating in the Chinese market since 1995. While its consumer electronics business has grown quickly in China, it has discovered that the costs of returned goods in its TV division equal 5% of its sales. Even more worrying is that 37% of the products returned are of good quality and have been returned without good reason. PCL has set up taskforces to study and remedy the situation and has uncovered a more serious problem within the organisation: control measures designed to handle returns have simply not been executed by its staff and third-party after-sales service centres. What can PCL do to ensure enforcement of company policies in the future?